The work surrounding this project was unique because the company was rebranding from its former name of Bio-Liquid Waste. This meant the new logo needed to be modern, but also speak to the industry they operate inside of. The key to making it work was the water droplet gradient moving from green (septic) to blue with the additional integration of the pipe aspect of the work.
The website challenge was to break down a large amount of information in a way that was concise but also attractive. Recurring use of brand colors helped with this goal alongside attractive photography, some of which we captured and in other cases very high end stock photos were purchased.
By the end of the project we created a website that achieved all the major marketing goals but also established branding essentials that will serve the company for many years into the future.